The 90-Day Real Estate Brokerage Marketing Plan That Delivers

In real estate, waiting for business to “just happen” is not a strategy. Brokerages that grow consistently have one thing in common—they operate on clear, focused plans with short execution cycles. Ninety days is the sweet spot: long enough to make an impact, short enough to stay adaptable.

Here’s how to design a 90-day marketing plan that can boost your listings, leads, and agent brand visibility without overwhelming your team.

Why 90 Days Works

Real estate markets move fast. Interest rates change, inventory shifts, and competition is always evolving. A 90-day plan:

• Keeps priorities clear

• Allows quick course corrections

• Gives your team achievable milestones to hit

Days 1–30: Brand Positioning & Visibility

1. Refresh Your Brokerage Brand Story

• Make sure your “why” resonates with both buyers and sellers.

• Update agent bios to reflect recent wins and specialties.

2. Optimize Google Business Profiles

• Claim and update your office profile plus individual agent profiles.

• Add fresh photos, respond to reviews, and post weekly updates.

3. Create Listing Marketing Templates

• Standardize flyers, social posts, and email announcements so agents can move quickly.

Days 31–60: Lead Generation Push

1. Social Media Campaigns

• Feature active listings with short video tours.

• Share neighborhood spotlights to attract local homeowners.

2. Partnerships with Local Businesses

• Cross-promote with home stagers, mortgage brokers, and local service providers.

3. Community Visibility

• Sponsor local events, offer free home valuation days, or run charity drives.

Days 61–90: Relationship & Referral Engine

1. Agent Content Calendars

• Plan 2–3 posts per week per agent that mix listings, tips, and local insights.

2. Client Appreciation Events

• Host seasonal gatherings or educational workshops (like “Selling in Today’s Market”).

3. Review and Referral Campaigns

• Send a personalized thank-you package to past clients with a gentle referral ask.

Case Snapshot

A brokerage in the Midwest applied this framework and saw a 40% increase in monthly listings within three months. Agents reported higher morale because they had a clear game plan, and the brand presence in the community strengthened noticeably.

By Cyndy Schatz, Founder & CEO, AgencyUP, Inc.

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