Our Experts
Cyndy Schatz, Founder & CEO
Cyndy owned a Full-Service Advertising & Web Agency for nearly 25 years. She helped hundreds of clients build their businesses, over 100 reached multi-millions with the highest reaching $100 million. Now that she's exited her agency, Cyndy has assembled an elite group of C-Level Experts to expand training and mentorship programs for business and agency owners to accelerate their growth.
Cyndy is a 25 Year Fractional CMO, Marketing Consultant, Mentor, Trainer and Business Growth Strategist. She continues to earn accolades for her academic achievements as well as in business. As founder and CEO of AgencyUP, she offers private consulting and training as well as Fractional CMO services to our elite clientele. She also heads up the AgencyUP Accelerator programs empowering business owners, marketing teams, and agencies with growth strategies that she has perfected in local markets as well as ecommerce.
Detrick Jones, C-Level Digital Strategist
Detrick is an expert digital strategist with over 15 years of expertise in website design, search engine optimization (SEO), and AI. Known for blending creativity with technical precision, he has helped countless businesses build high-performing online platforms that drive visibility, engagement, and measurable growth. His forward-thinking approach to AI integration positions him at the cutting edge of modern digital marketing.Â
Detrick loves helping businesses bring their digital vision to life. He’s passionate about training how to make websites not just look good, but actually work hard for growth — and he’s the go-to guy when you want tech and creativity working hand in hand.
Sarah Marcus, C-Level Social Media Strategist
Sarah offers a decade of expertise in social media marketing, specializing in building brand presence, driving engagement, and turning followers into loyal customers. With 10+ years of hands-on experience, she has successfully guided businesses through the ever-changing digital landscape, crafting strategies that connect brands with the right audiences at the right time.
Sarah helps brands shine on social media. She loves training on finding the right words, images, and strategies to spark conversation and keep followers coming back for more. If there’s a new platform or trend, Sarah’s already testing it.
Bobby Wilcox, C-Level Marketing Strategist
Bobby is a veteran marketing strategist with 20 years of C-Level experience guiding brands to scale through precision-driven campaigns. His expertise spans email marketing, direct mail, and media buying, where he has consistently delivered measurable growth and high-impact results. Known for his strategic insight and leadership, Bobby helps businesses maximize reach, while maintaining a focused outcome for maximizing profits.
With two decades in the marketing world, Bobby has seen it all — and knows what works. From email campaigns to media buying, he excels at building strategies that actually move the needle. Bobby’s focus is simple: helping businesses grow without the fluff.
Maria Willow, C-Level Marketing Strategist
Maria is an expert Marketing Strategist with more than 10 years of experience turning insights into action. Specializing in competitor analysis and full-scale marketing plans, she helps businesses uncover opportunities, outpace their competition, and build strategies that drive growth across multiple channels.
With over 10 years of marketing strategy under her belt, Maria thrives on teaching competitor research and how to turn that it into clear, practical plans. She loves helping businesses see the bigger picture — and then showing them how to win in it.
Paul Greenwich, C-Level Marketing Strategist
Paul is a 15-year PPC expert specializing in Google Ads strategy and management. He has overseen more than $50 million in ad spend across 100+ clients, consistently delivering high-performing campaigns that achieve consistent 4-7X ROAS in Search, Lead Gen, and Performance Max. His experience spans local retail, home services, and ecommerce.
Paul focuses on helping businesses get real results with Google Ads. He knows what it takes to stretch a budget and make campaigns perform. Paul enjoys breaking down the numbers in his training, so clients can clearly see their wins.
Tag Williams, C-Level Social Media Ad Strategist
Tag is a social media advertising expert with 15 years of experience driving growth through paid campaigns. Specializing in Facebook and TikTok, he has managed over $25 million in ad spend on Facebook alone, helping brands scale with creative, data-backed strategies.
Tag has a knack for finding the sweet spot where creativity meets Meta data. What excites him most is helping brands learn how to connect with people in ways that feel fresh, fun, and authentic while bringing them consistent 3-5X ROAS.
